Customer Insights & Marketing Analytics
Leverage Kaizen’s extensive industry expertise, capabilities, and advanced technical know-how to increase ROI, optimize marketing performance, learn-fast, and make data-driven decisions with confidence in your marketing, sales, and customer relations efforts.
Example Value Contributions from Customer Insights & Marketing Analytics Projects
5%
Revenue
2%
Incremental Annual Profit
10%
Customer Churn
Trusted Clients
Areas of Expertise
Stop random acts of marketing. Target the right customers with precise campaigns and ignite your ROI.
Kaizen’s robust suite of marketing tools – customer segmentation, journey mapping, lifetime value analysis, A/B testing, and more – brings a greater understanding of your ideal customer’s touchpoints, so you can deliver personalized marketing that resonates and convert more prospects into loyal brand advocates.
Key Benefits
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Develop rapid campaign testing solutions to prove ROI, quickly optimize marketing performance, and keep more of your budget focused on tactics that work.
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Tightly define groups of customers with accurate personas to serve personalized marketing messages and the products that drive action.
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Develop a 360º view of marketing performance to improve key metrics like CPC and CAC, giving you a data-focused look at marketing spend, how customers are entering your sales funnel, who converts, why some are stuck, and how to stop the leaks.
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Whether B2B, B2C, or D2C, predict buying habits and build lifetime value by uncovering hidden customer data.
Featured Content
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Marketing & Customer Data Analytics Platform
Marketing & Customer Data Analytics Platform
Multimodal Transportation Services Provider
- One of the US’ largest Multimodal Transportation Services and Logistics Providers needed to gain better visibility across both Marketing and Customer and carrier-specific data, with the goal of making better and more effective Marketing decisions.
- Kaizen created a Marketing and customer-oriented data analytics platform that is delivering data-driven insights and recommendations worth 2% incremental annual profit.
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Customer Lifetime Value
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Marketing Spend Optimization
Marketing Spend Optimization
National Senior Living Operator
- Senior living operator wanted to optimize their Marketing spend and increase move-ins
- Kaizen delivered a Marketing Spend Optimization solution that improved the efficiency metrics upper and lower purchase funnel, increasing move-ins by 12%
Improve sales performance and drive more revenue using advanced analytics and data modeling techniques.
Outsell your competitors by optimizing your processes using Kaizen’s advanced analytics, prospect targeting, and 360º performance dashboards.
Key Benefits
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Develop targeted strategies for customer acquisition and engagement.
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Boost closing rates with advanced look-a-like techniques to identify the most promising prospects.
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Deliver more accurate sales forecasts.
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Increase customer deal value with better up-sell targeting.
Featured Content
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Lead Scoring & Conversion
Lead Scoring & Conversion
Home Healthcare Provider
- National Home Healthcare Provider needed to improve lead conversion by identifying their highest quality leads, targeting their best markets first, and contacting the highest potential leads before their competitors could.
- Kaizen developed a machine-learning based solution to identify valuable customers and predict likelihood of prospect conversion to influence campaigns, resulting in a 5% revenue increase.
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Customer Acquisition Analytics
Customer Acquisition Analytics
Cable TV, Internet, Phone and Home Security Provider
- Cable operator needed to identify targeted audiences and create personalized promotions and offers to drive market growth
- Kaizen provided a customer acquisition anomaly detection tool that identified prioritized market opportunities, recommended target treatments, and provided an A/B testing platform, increasing conversion rates by 6%
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Dealership Monthly Sales Targets
Dealership Monthly Sales Targets
Automotive Retail
- Retail operations unit of a global Automotive OEM wanted to set dealer-specific monthly sales targets using an analytically-driven approach (as opposed to “last year plus”)
- Kaizen delivered a Dealer Sales Target predictive analytics tool which improved operational efficiencies and increased dealer satisfaction
Build stronger customer relationships to reduce churn, develop personalized customer analytics, and increase engagement.
Using Kaizen’s advanced behaviors segmentation, propensity modeling, and targeted retention strategies, you’ll deliver more customized experiences and build stronger, long-term bonds with your customers.
Key Benefits
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Assess thousands of factors through automated dashboards to identify important triggers and detect anomalies to improve retention by customer segment.
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Improve your margins by selling to and keeping more of the “right” customers.
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Increase repeat customer rates, LTV, and reduce cost-per-acquisition.
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Identify detractors real-time and create more loyal and vocal customers who actively endorse your brand.
Featured Content
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Customer Churn Anomaly Detection
Customer Churn Anomaly Detection
Cable TV, Internet, Phone and Home Security Provider
- Cable operator needed to identify controllable customer churn anomalies on a timely basis (last week, not last quarter) and at an actionable level (customer segment)
- Kaizen provided its Anomaly Detection Tool, built in AWS, that reduced Controllable Churn by 10%
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High Value Customer Retention
Lead future growth with a well-devised customer strategy based on a data-driven business case and a long-term marketing analytics plan.
A holistic approach to developing valuable marketing BI and analytics is an important factor in constant growth and a specialty of Kaizen’s expert teams. It begins with analyzing data pools across disparate systems and collection points, providing for future data needs, and keeping margins and profitability goals squarely in focus.
Key Benefits
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Provide analytics to shape growth marketing plans: data-driven opportunities by region, product, and persona.
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Identify new opportunities with predictive models for lead scoring, churn prediction, and dynamic pricing.
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Create and execute a marketing analytics roadmap to maximize BI and minimize disruptions.
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Understand the impact of tactical objectives like margin/revenue on long-term metrics like CLV.
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Unify data across systems to get a 360º view of marketing performance.
Featured Content
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Predictive Retention Solution
Predictive Retention Solution
Global Social Media Platform
- Social media platform sought to define the factors driving the retention of its creators within a highly complex data ecosystem while also optimizing marketing campaigns to reduce churn
- Kaizen designed, developed, and delivered a predictive creator retention solution that helped understand retention drivers and improve marketing campaigns to activate creators, resulting in 10% churn reduction
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Enterprise Marketing Platform
Enterprise Marketing Platform
Industry-Leading Cruise Line
- Cruise Line needed to ensure that marketing spend was being invested in the right areas, that campaigns were as effective as possible, and get that information as real-time as possible
- Kaizen delivered an enterprise marketing platform with a 360º view of customer and marketing data, created new KPIs, and developed market mix modeling, all resulting in 2%-3% net revenue uplift.
Benefits
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Improve sales performance and drive revenue growth
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Uncover valuable insights about your customers
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Develop targeted strategies for customer acquisition, engagement, and retention
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Optimize your marketing performance
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Enable data-driven decision-making
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Develop personalized customer analytics and offer customized experiences
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Build stronger relationships with your customers
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Understand the current data environment and map out future needs
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Enjoy continued growth with a comprehensive suite of marketing analytics services
Our Promise
RAPID VALUE
- Rapid business benefits with Kaizen Agile approach
- AWS & Microsoft vendor certifications
- Rapid Cloud Migration Framework
- Foster continuous improvement
SEAMLESS EXECUTION
- Unmatched success in end-to-end execution
- Realization of value against evolving project challenges
- Experienced subject matter experts with both deep and broad skills
SUSTAINABILITY
- Flexible engagement models
- Automation and orchestration of work product in proprietary Kaizen Delivery Platform
- Client team buy-in / adoption / training
- Leverage industry best practices – including what NOT to do
Contact Us
No matter your industry, company size, or business need, we’ve had experience across the board, and we could have a solution for you! Contact us, and we’ll get back to you ASAP!