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Enterprise Marketing Platform
Enterprise Marketing Platform
Industry-Leading Cruise Line
- Cruise Line needed to ensure that marketing spend was being invested in the right areas, that campaigns were as effective as possible, and get that information as real-time as possible
- Kaizen delivered an enterprise marketing platform with a 360º view of customer and marketing data, created new KPIs, and developed market mix modeling, all resulting in 2%-3% net revenue uplift.
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Predictive Retention Solution
Predictive Retention Solution
Global Social Media Platform
- Social media platform sought to define the factors driving the retention of its creators within a highly complex data ecosystem while also optimizing marketing campaigns to reduce churn
- Kaizen designed, developed, and delivered a predictive creator retention solution that helped understand retention drivers and improve marketing campaigns to activate creators, resulting in 10% churn reduction
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Timekeeper Utilization and Performance
Timekeeper Utilization and Performance
Premier US Law Firm
- Law firm sought to upgrade their data analytics platform to report on more insights.
- Kaizen enhanced reporting capabilities to track timekeeper utilization weekly through enhanced graphics and view timekeeper performance relative to overall firm and prior year. Kaizen also supported the firm in optimizing the utilization of resources and ensuring maximizing firm performance by highlighting how primary teams and their timekeepers were performing.
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Total Firm Key Metrics
Total Firm Key Metrics
Premier US Law Firm
- Law firm found that reporting key metrics was labor intensive, error prone, dependent on Excel, and missing certain functionality.
- Kaizen dramatically enhanced UX with upgraded visuals and filtering capabilities and enabled automated refreshing of data, allowing firm members to quickly view key metrics such as gross profit, gross margin through fee receipts, fees billed lenses, and key drivers of growth (by firm and by team).
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Legal & Compliance Performance Dashboards
Legal & Compliance Performance Dashboards
Global Logistics Services Provider
- Client’s critical legal data was located in disparate locations and managed by different teams, making analysis time consuming and cumbersome
- Kaizen consolidated data sources into dashboards and reports with dynamic visualizations, eliminating weeks of manual effort, improving visibility to stakeholders, and generating 20% labor efficiency savings
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ERP Data Synchronization
ERP Data Synchronization
Telecom Equipment Manufacturer
- Telecom equipment manufacturing company had multiple ERP systems from different companies running operations in parallel, and inconsistent data was impacting the business significantly.
- Kaizen designed the architecture and delivery of a master data synchronization solution across 3 ERP systems, handling billions of transactional data and maintaining data accuracy and consistency.
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Labor Cost Reporting & Analysis
Labor Cost Reporting & Analysis
Automotive Manufacturer
- Automotive manufacturer was experiencing high labor costs, and its HR and Finance teams had no visibility into the labor, staffing, and HR data spread across their multiple systems.
- Kaizen delivered a labor reporting tool that allowed Finance and HR departments to visualize costs alongside the driving factors across all divisions of the organization. This unified analysis delivered a 5% Labor Cost Reduction.
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Digital Transformation
Digital Transformation
Premier US Law Firm
- Law firm had data in disparate sources, and generating critical reports was manual and time consuming.
- Kaizen built a secure data analytics platform that unified data from multiple systems, provided change management, and delivered dynamically refreshed financial dashboards, increasing efficiency, timeliness, and quality.
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Centralized Data & Analytics Platform
Centralized Data & Analytics Platform
Non-profit
- Non-profit organization sought to create centralized data and analytics platform that allowed police departments to evaluate themselves against local and national benchmarks based on qualitative and quantitative data from their respective department and local community feedback. The goal was to help police departments measure, test, and scale community policing efforts appropriately
- Kaizen created data pipelines connecting national crime and health data with survey data from city/department leadership plus local community members. Kaizen then designed and created dashboards that provided a forum for communities to provide quantifiable feedback to their local police departments, enabling growth in community policing efforts
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Procurement Fraud Detection Solution
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Financial Modeling on a Digital Twin
Financial Modeling on a Digital Twin
World-Renowned Energy Information Services Provider
- Energy information services provider needed to develop a more flexible approach to understanding demand patterns, integrating new production into existing operations, and efficiently calculating costs for production processes.
- Kaizen delivered a digital twin, web-based application that was secure, scalable, and cloud architected, generating models and integrating with the existing plant lifecycle system. Kaizen achieved cloud delivery in 6 months and generated a user-friendly UI with a response time of 3-6 seconds.
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Staffing Optimization Solution
Staffing Optimization Solution
Leading Self Storage Provider
- Leading Self Storage provider struggled with limited insight into their staffing and labor models and a “one-size-fits-all” staffing approach.
- Kaizen rapidly delivered a configurable staffing optimization model, gap assessment, roadmap, and staffing recommendations, reducing labor costs by 8%.
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Daily Manufacturing Process Tracking
Daily Manufacturing Process Tracking
Global Manufacturing Company
- Manufacturing company needed to more accurately estimate critical KPI measures, but their new ERP system implementation was disrupting the flow of data as well as timeliness, impacting critical KPI measurements.
- Kaizen architected a solution in an alternative technology stack for new reports with enhanced data engineering logic that delivered reliable and timely KPI measures for plant operators and managers, resulting in 0.5% fixed cost reduction.
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Lead Scoring & Conversion
Lead Scoring & Conversion
Home Healthcare Provider
- National Home Healthcare Provider needed to improve lead conversion by identifying their highest quality leads, targeting their best markets first, and contacting the highest potential leads before their competitors could.
- Kaizen developed a machine-learning based solution to identify valuable customers and predict likelihood of prospect conversion to influence campaigns, resulting in a 5% revenue increase.
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Monthly Incentive Planning
Monthly Incentive Planning
Automotive Client
- Automotive client needed to consolidate data across different systems, scenario plan, and confidently establish incentive support by vehicle/region.
- Developed a sales and scenario planning tool, enabling a lower incentive PNVS and generating $20-40M incentive budget savings per month.
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Volume Planning
Volume Planning
Automotive Client
- Automotive client sought to improve strategic planning and optimize their sales mix in order to achieve a more actionable volume plan.
- Kaizen developed a dynamic scenario planning framework that enabled the client to gain a different sales mix, driving $150M+ profit uplift annually.
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KaizenPrice – The Splatter Studio
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Legal Predictive Analytics and Reporting
Legal Predictive Analytics and Reporting
National Hospitality Brand
- National Hospitality Brand had key legal stats stored in multiple databases being managed by different teams. Compiling and organizing data was cumbersome, and static data visualizations needed improvement.
- Using the KaizenInsights Legal Predictive Analytics & Reporting offering built in AWS, Kaizen unified multiple data sources into one consolidated view with real-time, dynamic, and integrated visualizations, resulting in $1+M in data driven insights and 20% labor efficiency savings.
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Revenue Management System
Revenue Management System
Leading Self-Storage Provider
- A leading national Self-Storage company desired a custom approach to Revenue Management capabilities in order to hit growth targets and differentiate in a hyper-competitive marketplace.
- Kaizen developed and implemented a custom Revenue Management System (RMS) consisting of demand forecasting and price optimization capabilities that provided optimal rate recommendations, resulting in a measured annual 4.5% gross potential income uplift.
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Pricing & Inventory Management
Pricing & Inventory Management
Leading Cable Network
- Leading Cable Network needed to more optimally allocate advertising inventories and eliminate manual processes for compiling and modeling data.
- Kaizen optimized the ad sales inventory mix and provided real-time inventory insights accessible via web portal, leading to a 4-6% increase in managed spot revenue.
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Cloud Migration & Engineering
Cloud Migration & Engineering
Premier Theme Park Operator
- Premier Theme Park Operator wanted to avoid the high replacement and upgrade costs of their on-premise data infrastructure (Cloudera).
- Kaizen implemented new data integration architecture and provided change management for both IT and their internal business customers, leading to 80% reduction in on-prem infrastructure costs.
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Low Latency Predictive Modeling
Low Latency Predictive Modeling
Premier Theme Park Operator
- Premier Theme Park Operator wanted to proactively manage ride downtimes by predicting and anticipating equipment failure.
- Kaizen built and deployed cloud infrastructure, predictive models, and anomaly detection capabilities which drove a 25% reduction in ride downtime and 80% reduction in capex costs.
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Price Elasticity
Price Elasticity
Online Event Ticketing Service
- Online Event Ticketing Service’s sought genre-specific price elasticities to improve their pricing decisions, with the ultimate goal of maximizing revenues and volumes.
- Kaizen built and implemented dynamic ticket fee pricing capabilities, driven by advanced price elasticities, resulting in a 2.5% annual revenue uplift.
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Infrastructure-Agnostic Application Migration
Infrastructure-Agnostic Application Migration
Enterprise Workload Automation Software Provider
- Client faced difficulties migrating in-house applications and processes to new on or off-prem infrastructure.
- Kaizen’s solution created consistency between the development, staging, and production environments of the client’s internal applications, resulting in ~80% reduction in operational costs and ~90% reduction in time-to-deploy.
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Dynamic Pricing ML on Cloud
Dynamic Pricing ML on Cloud
Global Financial Services Company
- Leading global Financial Services company sought to transform their data science platforms to the cloud and desired price and revenue optimization.
- Kaizen integrated the data science teams on a cloud platform and built a next-gen pricing engine, leading to 5-6% revenue uplift and 8-10% transaction growth.
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Route Optimization
Route Optimization
Transportation & Logistics Provider
- A Transportation & Logistics provider struggled with its manual routing system and a driver supply shortage.
- Kaizen developed and deployed a Route Optimizer which improved routing flexibility, reduced overall miles driven, and generated a 21% profit uplift.
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Marketing & Customer Data Analytics Platform
Marketing & Customer Data Analytics Platform
Multimodal Transportation Services Provider
- One of the US’ largest Multimodal Transportation Services and Logistics Providers needed to gain better visibility across both Marketing and Customer and carrier-specific data, with the goal of making better and more effective Marketing decisions.
- Kaizen created a Marketing and customer-oriented data analytics platform that is delivering data-driven insights and recommendations worth 2% incremental annual profit.
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Plant Utilization
Plant Utilization
Multi-national Chemical Manufacturer
- Multi-national Chemical Manufacturer desired to optimize plant utilization across their manufacturing units, which operated in parallel but were each subject to different economics.
- Kaizen integrated multiple data sources and optimized monthly production across units, resulting in an overall $16 million profit increase.
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Plant Optimization Solution
Plant Optimization Solution
World’s Largest Chemical Manufacturer
- The world’s largest Chemical Manufacturer wanted to optimize its combined heat and power system plants.
- Kaizen designed, developed, and deployed a comprehensive machine learning-based optimization model which optimized the generation and sourcing of energy, delivering a variable cost reduction of over 20%.
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Staffing Optimization Solution
Staffing Optimization Solution
Convenience Store Operator
- A US Top 5 Convenience Store Operator experienced erratic staffing – especially during the global pandemic – which was resulting in increased labor costs and decreased service levels.
- Kaizen designed, developed, and deployed a custom workforce planning optimization solution, which delivered a documented 4% labor cost reduction.
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Incentive Analytics
Incentive Analytics
Grocery Retailer
- A grocery retailer desired to improve their ability to assess the value of incentive contracts under different promotional strategies and required data and advanced analytics support.
- Kaizen identified the most profitable promotional strategy for each category and provided detailed underlying profit and share information, directly resulting in a 1% to 1.5% gross profit uplift.
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Pricing Analytics
Pricing Analytics
B2B Food Distributor
- One of the largest B2B Food Distributors found that “Cost Plus” pricing was resulting in missed revenue and margin opportunities.
- Kaizen optimized and drove strategic price changes that reduced customer churn, resulting in a $70M revenue uplift and improved margins.
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Pricing Strategy & Revenue Management
Pricing Strategy & Revenue Management
Automobile, Transportation, and Ecommerce
- An Automobile, Transportation and Ecommerce company was challenged with understanding customer price sensitivity at more granular levels and driving higher profitability.
- Kaizen produced an optimal pricing strategy by product and segment, powered by interactive dashboards for scenario planning, which drove a 3% uplift in revenue and profit.
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Price Elasticity Modeling
Price Elasticity Modeling
Wholesale Vehicle Auction
- One of the nation’s highest-volume Wholesale Vehicle Auctions wanted to have a basic understanding of market response to their auction fees.
- Kaizen provided optimal pricing recommendations and scenario planning via dashboards, leading to 8% volume uplift and 3% revenue uplift.
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Customer Willingness to Pay
Customer Willingness to Pay
Vehicle Transportation Services
- Leading Vehicle Transportation Services provider wanted a method to measure customer willingness to pay.
- Kaizen delivered a solution that reduced price disparity across customers within the same segment, resulting in incremental revenue of over 1%.
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Enterprise Migration to Amazon OpenSearch
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Centralized Logging System
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Sales Force Guidance Analytics
Sales Force Guidance Analytics
Automotive Finance Provider
- Automotive Finance Provider needed to understand the impact of their sales visits across a diverse range of client data sources.
- Kaizen delivered a Sales Visit Impact Model that achieved $100M Incremental Revenue Uplift and a $10M Margin Uplift.
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Customer Acquisition Analytics
Customer Acquisition Analytics
Cable TV, Internet, Phone and Home Security Provider
- Cable operator needed to identify targeted audiences and create personalized promotions and offers to drive market growth
- Kaizen provided a customer acquisition anomaly detection tool that identified prioritized market opportunities, recommended target treatments, and provided an A/B testing platform, increasing conversion rates by 6%
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Customer Churn Anomaly Detection
Customer Churn Anomaly Detection
Cable TV, Internet, Phone and Home Security Provider
- Cable operator needed to identify controllable customer churn anomalies on a timely basis (last week, not last quarter) and at an actionable level (customer segment)
- Kaizen provided its Anomaly Detection Tool, built in AWS, that reduced Controllable Churn by 10%
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Customer Lifetime Value
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Integrated Revenue Management Platform
Integrated Revenue Management Platform
Theme Park Operator
- Premier theme park operator desired a custom Revenue Management System (RMS) to hit growth target through optimal pricing of Tickets, Food & Beverage, and Merchandise sold park-wide
- Kaizen delivered an automated, integrated RMS which generated an overall 5% revenue uplift
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Marketing Analytics
Marketing Analytics
Subscription Media Streaming Service
- Subscription media streaming service provider wanted to identify true causes of churn and determine targeted marketing actions that will drive retention
- Kaizen delivered a Marketing Analytics Platform that provided data-driven, targeted marketing actions based on customer churn drivers
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Workforce Planning Optimization
Workforce Planning Optimization
Theme Park Operator
- One of the US’ largest theme park operators wanted to optimize their park operations – specifically, workforce labor by department – to maximize guest experience and avoid unnecessary costs
- Kaizen delivered a workforce planning optimization solution that generated a 15% operating cost avoidance
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Tee Time Price Optimization
Tee Time Price Optimization
Online Booking Service
- A leading golf booking service sought to leverage revenue management and pricing analytics to maximize tee time revenue and inventory utilization
- Kaizen delivered a custom tee time price optimization solution which increased revenue per available tee time by 3% to 5%
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Guest Demand Forecasting
Guest Demand Forecasting
Destination Resort
- A premier resort needed to drive operating margin and increase visibility to customer demand
- Kaizen delivered a custom analytics solution that generated 2+% incremental margin annually through a combination of demand forecasting and analytically-driven F&B outlet open/close recommendations
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Marketing Spend Optimization
Marketing Spend Optimization
National Senior Living Operator
- Senior living operator wanted to optimize their Marketing spend and increase move-ins
- Kaizen delivered a Marketing Spend Optimization solution that improved the efficiency metrics upper and lower purchase funnel, increasing move-ins by 12%
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Freight Price Optimization
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Dealership Monthly Sales Targets
Dealership Monthly Sales Targets
Automotive Retail
- Retail operations unit of a global Automotive OEM wanted to set dealer-specific monthly sales targets using an analytically-driven approach (as opposed to “last year plus”)
- Kaizen delivered a Dealer Sales Target predictive analytics tool which improved operational efficiencies and increased dealer satisfaction
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Food & Beverage Pricing Analytics
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Subscription Price Optimization
Subscription Price Optimization
Sports Broadcasting Network
- A sports broadcasting network wanted to leverage prescriptive analytics to drive both revenue and subscribers in their high-growth digital subscription business
- Kaizen delivered an integrated price optimization solution that drove revenue 4% and net subscriber increases by 8%
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Ticket Price Optimization
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High Value Customer Retention
