)
Customer Insights & Marketing Analytics
Leverage Kaizen’s extensive industry expertise, capabilities, and advanced technical know-how to increase ROI, optimize marketing performance, learn-fast, and make data-driven decisions with confidence in your marketing, sales, and customer relations efforts.
Example Value Contributions from Customer Insights & Marketing Analytics Projects
5%
Revenue
2%
Incremental Annual Profit
10%
Customer Churn
Trusted Clients
)
)
)
)
)
)
Areas of Expertise
Stop random acts of marketing. Target the right customers with precise campaigns and ignite your ROI.
Kaizen’s robust suite of marketing tools – customer segmentation, journey mapping, lifetime value analysis, A/B testing, and more – brings a greater understanding of your ideal customer’s touchpoints, so you can deliver personalized marketing that resonates and convert more prospects into loyal brand advocates.
Key Benefits
- Develop rapid campaign testing solutions to prove ROI, quickly optimize marketing performance, and keep more of your budget focused on tactics that work.
- Tightly define groups of customers with accurate personas to serve personalized marketing messages and the products that drive action.
- Develop a 360º view of marketing performance to improve key metrics like CPC and CAC, giving you a data-focused look at marketing spend, how customers are entering your sales funnel, who converts, why some are stuck, and how to stop the leaks.
- Whether B2B, B2C, or D2C, predict buying habits and build lifetime value by uncovering hidden customer data.
Featured Content
Marketing & Customer Data Analytics Platform
Customer Lifetime Value
Marketing Spend Optimization
Benefits
- Improve sales performance and drive revenue growth
- Uncover valuable insights about your customers
- Develop targeted strategies for customer acquisition, engagement, and retention
- Optimize your marketing performance
- Enable data-driven decision-making
- Develop personalized customer analytics and offer customized experiences
- Build stronger relationships with your customers
- Understand the current data environment and map out future needs
- Enjoy continued growth with a comprehensive suite of marketing analytics services
Our Promise
RAPID VALUE
- Rapid business benefits with Kaizen Agile approach
- AWS & Microsoft vendor certifications
- Rapid Cloud Migration Framework
- Foster continuous improvement
SEAMLESS EXECUTION
- Unmatched success in end-to-end execution
- Realization of value against evolving project challenges
- Experienced subject matter experts with both deep and broad skills
SUSTAINABILITY
- Flexible engagement models
- Automation and orchestration of work product in proprietary Kaizen Delivery Platform
- Client team buy-in / adoption / training
- Leverage industry best practices – including what NOT to do
Contact Us
No matter your industry, company size, or business need, we’ve had experience across the board, and we could have a solution for you! Contact us, and we’ll get back to you ASAP!